上一届展会报告

Post-Exhibition Overview

3月10-12日，为期3天的第60届中国（广州）国际美博会在广州·中国进出口商品交易会

展馆圆满落下帷幕。

From March 10th to March 12th, the 60th China (Guangzhou) International Beauty Expo was successfully concluded 

at the China import and Export Fair Complex in Guangzhou, which lasted for three days.

.

日化线、供应链、专业线、电商与新渠道四大板块创新升级，重磅打造**“硬核”地标，聚焦行业热门项目与新兴领域，构建高效合作对接场景；两大展中展全新起航，助力掘金新赛道，开拓新项目。本届美博会以更开放、更多元、更创新的新姿态，全方位呈现出美业市场前沿资讯和产业新变化，推动产业健康繁荣发展。

The cosmetics industry, supply chain, professional line, e-commerce, and new channels have been innovatively 

upgraded into four major sections, with ten major "hardcore" landmarks established to focus on industry hot projects and emerging areas and build an efficient cooperation docking scenario. Two new exhibition areas were launched to help discover new market opportunities and explore new projects. This year's Beauty Expo has presented cutting-edge information and new changes in the beauty industry in a more open, diverse, and innovative way, promoting healthy and prosperous development of the industry from all aspects.

2023年广州美博会欢迎您

2023年第62届中国（广州）国际美博会

2023年9月4-6日

品牌声浪，带动渠道活力

   行业风起云涌！品牌层出不穷！在品牌影响力越来越大的今天，如何打造品牌建设，才能提升品牌认同率、提高市场占有比？

   对于美妆品牌建设而言，声量和销量是品牌建设的两面。声量，既代表着品牌自身打造的外界认知形象，也代表着消费者对品牌的印象和口碑。销量，则决定着品牌的转化和盈利。日复一日的声量，累计而成****的品牌资产，成为攻占消费者心智的强大利器，进而实现销量的提升和品牌的跃变。

   那么，作为品牌建设重要的一环，如何打造美妆品牌的声浪才能更大程度上撬动销量呢？那就快来“2023广州美博会”现场看看吧！！！

新品落地，抢占新鲜商机